You built a brilliant brand.
Let’s make the marketing match.
BRANDS
and Founders
@prima
@pUZZLEMAKEUP
@allswellcreative
@HOLDONBAGS
@LAB.BOTANICA
@VEJO
BRANDS WE'VE WORKED WITH:
BRANDS WE'VE WORKED WITH:
@puzzlemakeup
@allswellcreative
@prima
@holdonbags
@lab.otanica
@vejo
We help you grow your community, amplify engagement, and execute content that actually converts.
From content strategy to short-form video, Facebook ads to brand voice — we think like a CMO and deliver like a plugged-in creative team.
If you’re scaling but need stronger direction, smarter execution, and more consistent growth — you’re in the right place.
For product-based & service-based brands, studios, and founders in the beauty + wellness space who are ready for real momentum — not just more content.
We use our proprietary S3 System™ to turn your content into a strategic growth tool—not just a to-do list.
We don’t hand you a calendar and wish you luck.
We build a custom content strategy that aligns with your business goals, honors your brand, and reflects our deep roots in the beauty & wellness space.
We’ve been in your world—behind the hairdresser’s chair, leading global yoga retreats, guiding intimate breath work circles.
We don’t just “get” your audience—we are your audience. That’s the insider edge your brand deserves.
At She Posts First Strategy House,
Most agencies hand
you content.
We step inside your business—and your industry—and bring the proven structure to actually grow it.
03
04
Certified in the S3 System™s.
Our proprietary framework maps your content pillars directly to your business goals — giving you a content plan that’s smart, scalable, and sustainable..
We blend emotional resonance with strategy
Beauty and wellness buyers don’t just buy products — they buy stories, energy, and identity. We know how to speak to that and drive conversions.
02
We’re all-female and founder-led
Which means we get female buyers, team dynamics, and the kind of content that connects. If your audience is mostly women? Even better — this is our zone.
01
We’ve built beauty and wellness brands from the inside out
With 15+ years in the industry, we understand the nuance, pacing, and emotional landscape of this market — because we’ve lived it.
WHAT SETS US APART:
WHAT SETS US APART:
You’re not talking to a VA.
You’re co-creating with industry insiders. Through our S3 System™, we start with a Strategy Intensive to audit your brand presence, clarify your growth goals, and develop aligned content pillars and a tactical roadmap. No fluff—just the exact strategy your business needs to scale with confidence.
You get strategy and action.
We stay in your corner with ongoing support and execution—content prompts, captions, consulting—all designed specifically for beauty & wellness founders. You stay consistent. You stay visible. We handle the rest.
We don’t just “do content.”
We think like a CMO—who gets your industry. Everything we create ties directly to your growth plan. Pretty content is great—but content that converts? That’s what we do.
It’s smart, feminine, and built
for beauty & wellness.
Your content won’t just be “on brand.” It’ll feel inevitable. Magnetic. Un-copyable.
Created by women who live and
breathe this space—just like you.
Execution includes:
- Creative direction + ideation
- Scripting, filming, and editing short-form content
- Storytelling strategy across platforms
- Publishing + optimization
- Monthly reporting tied to your business goals
PHASE TWO:
- Your brand goals + KPIs
- What’s working, what’s not, and why
- A content strategy that aligns with business priorities
- Competitor analysis to identify market trends and white space
Strategic positioning that differentiates your brand — not just your product. This phase gives us the roadmap to build content that performs — not just fills your feed.
PHASE ONE:
Once the strategy’s in place, we bring it to life.
Before we touch your content, we map the foundation.
Welcome to She Posts First:
Your full-service content department and strategic growth partner — powered by our proven S3 System™ and real experience inside the beauty + wellness industry.
Welcome to She Posts First:
MEET YOUR TEAM:
Brit makes your brand look as good as it feels.
From b-roll to brand visuals, she brings your content to life with creative that actually converts. No trends, just timeless, scroll-worthy storytelling.
BRIT
Creative Director & Video Editor
Certified S3 System strategist, content whisperer, and the marketing brain behind the brand.
She blends soulful storytelling with smart strategy—so your content actually converts.
Earl Grey loyalist. Texan in Brussels. Always writing what you're thinking.
KYLIE
Founder & CEO
Audience growth? She's your girl.
Sophie turns content into conversations, conversations into community, and DMs into sales. Think: strategy, charisma, and conversions in one scroll-stopping package.
SOPHIE
Lead Generation & Community Specialist
What’s the next step?
What’s included?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
How long is the commitment?
We’re a full-service social media and marketing house for beauty & wellness brands. We help with everything from video editing to content planning to community building — all rooted in your brand goals. If it touches your socials, we’re on it.
What’s the next step?
What’s included?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
How long is the commitment?
The S3 System (trademarked) is our signature approach that aligns your content pillars with your business goals. It is the only proven system that does this. It's been used on Fortune 500 companies across the beauty & wellness space and created loads of success for clients. We don’t just post to post — we create strategy-backed content that builds trust, momentum, and actual results.
What’s the next step?
What’s included?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
How long is the commitment?
We work with brands on a 6-month minimum for social media management. Real growth takes time, and we’re here to help you build something that lasts — not just go viral for a week.
What’s the next step?
What’s included?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
How long is the commitment?
- Video editing + design
- Content strategy & planning
- Community engagement
- Monthly reporting
- Slack access to track progress & stay aligned
What’s the next step?
What’s included?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
How long is the commitment?
No, we don’t offer refunds — but we do prioritize fit. We’re committed to making sure we’re the right team for you andthat you’re a strong fit for our style of support before we move forward.
Frequently Asked Questions
We’re a full-service social media and marketing house for beauty & wellness brands. We help with everything from video editing to content planning to community building — all rooted in your brand goals. If it touches your socials, we’re on it.
What’s the next step?
How long is the commitment?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
What’s included?
What’s the next step?
What’s the next step?
How long is the commitment?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
What’s included?
The S3 System (trademarked) is our signature approach that aligns your content pillars with your business goals. It is the only proven system that does this. It's been used on Fortune 500 companies across the beauty & wellness space and created loads of success for clients. We don’t just post to post — we create strategy-backed content that builds trust, momentum, and actual results.
What’s the next step?
What’s the next step?
How long is the commitment?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
What’s included?
- Video editing + design
- Content strategy & planning
- Community engagement
- Monthly reporting
- Slack access to track progress & stay aligned
What’s the next step?
What’s the next step?
How long is the commitment?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
What’s included?
We work with brands on a 6-month minimum for social media management. Real growth takes time, and we’re here to help you build something that lasts — not just go viral for a week.
What’s the next step?
What’s the next step?
How long is the commitment?
What exactly do you do?
Do you offer refunds?
What’s the S3 System?
What’s included?
No, we don’t offer refunds — but we do prioritize fit. We’re committed to making sure we’re the right team for you andthat you’re a strong fit for our style of support before we move forward.
Frequently Asked Questions
THE CONTENT WORLD IS NOISY
The content world is noisy—and most of it feels generic.
If your posts, emails, or DMs aren’t translating to real growth, it’s not because you’re bad at business—it’s because your content isn’t aligned with your strategy.
Posting for the sake of posting won’t cut it in 2025-26
You need a content system rooted in your goals, your audience, and your industry—created by people who live and breathe beauty & wellness just like you do.
We’re a boutique agency by design — intentionally small, intentionally selective — because we partner deeply with each founder we support.
This isn’t a plug-and-play service. It’s a strategic, hands-on collaboration backed by the S3 System™, built for beauty & wellness brands ready to scale.
We only take on a handful of clients at a time to ensure every brand gets the attention, alignment, and execution it deserves.
Interested? It starts with an application.
