On growth that begins after the journaling ends…. I can’t shake a quote I read from Bruce Springsteen the other day: “I’m not afraid you’re better than me. I’m afraid of not reaching my full potential.” I sat on my cold bathroom floor afterward and journaled for an hour, because it felt true in a […]
Calm, capacity, and the responsibility behind real growth I used to eat confusion for breakfast, not stuck-on-the-couch confusion.The quiet, respectable kind. I was taking action & saying yes to things but underneath it all was a low-grade hum of “I’m not totally sure.” Not sure if this was the right offer.Not sure if this was the […]
Why salons & spas are sitting on their most underused growth lever If your salon’s email list is collecting dust, so is a very real chunk of your revenue potential. I know that’s not the most soothing opener but we don’t have time to be precious, my precious. You’ve got clients to book, hair to […]
(And she doesn’t care about your candles anymore. Here’s how to reach her in 2026…) Have you noticed that the clean living wellness girlies seem to be the HARDEST to reach these days? Like … what happened?! The wellness and self-care space didn’t disappear. The girls just grew up. Don’t get me wrong she still enjoys beautiful […]
How Rich Beauty & Wellness Founders Think About Success. One evening recently, I said to my husband, “I’m not looking for a record month in my business.” He looked at me, genuinely confused. Why wouldn’t you want the best month you’ve ever had? The question made sense. From the outside, it sounds irrational & down right ridiculous […]
What beauty founders are missing as buyers stop experimenting and start deciding. Performance Beauty Had a Moment. It Also Gave Us Trust Issues. For years, beauty marketing has been addicted to performance: before-and-aftersdramatic timelineshero products that promise salvation language that screams life-changing!!! And sure it worked. But performance beauty comes with a hangover and at some […]
No category is thirstier for story than beauty & wellness which is why 2026 is your year to flood the market. You ready? 2026 is the year storytelling stops being the cute garnish on your marketing platter and becomes the entire damn entrée. The data is basically grabbing us by the shoulders like, “Hello? People […]
The strategies we’re testing that are giving real results (and yes, you’ll thank me later). There’s been a lot of talk lately about Instagram being “dead,” and honestly, I understand why. Screen time is going down. The appetite for consuming content just for the sake of consuming it has dropped off a cliff. The pressure […]
Because standing out isn’t the goal. Owning the space where your buyer makes their purchasing decision is. If you’re in the beauty or wellness space, chances are you’ve whispered this question into the void at least once: “How the hell do we stand out?” Because let’s be honest it feels saturated out there.Screw that…it IS […]
Why women 40+ are quietly creating the next wave of category-defining brands and why your timing is perfect. The men in my house move through the world with the unbothered confidence of golden retrievers in human form. I’m convinced they’ve never felt imposter syndrome a day in their lives. I once joked that my son’s […]
