Hot takes are cheap. Grey is expensive. It’s 11:37 a.m. in Brussels. Rain pecks the window; Ads Manager is spinning; my phone lights up with another hot take. I need to say something bold and scroll-stopping. So, I draft something extra spicy, but the words feel foreign in my mouth and I hit delete. Apparently, […]
A founder’s guide to ditching martyrdom and building with strategy instead. There are people out there who can fold fitted sheets. My sister-in-law is one of them (gag, Kimberly. I’m really just jealous though). I, apparently, can run two businesses, raise teenagers, launch a strategy house—but ask me to return an Amazon package and I […]
Hustle taught me to build. Europe taught me to breathe. Turns out, your business needs both if you want to scale and still like your life. Belgium is allergic to urgency. My gym doesn’t open till 7:30 a.m. Lunch routinely takes two hours. Speed limits flirt with 40 mph. On Sundays you can’t even mow […]
Forget the bros: in beauty & wellness, story is the moat. It was one of those crisp European summer mornings where you’re debating whether to grab a jacket or risk freezing (you grab your jacket because ….Belgium weather is crazy unpredictable). We were in one of the oldest towns in Belgium. Roman walls still surround […]
Sharp strategy, soft mornings — notes from a beauty & wellness founder abroad. Out here, the mornings are slow.Horses shift in the field next door.The air smells like rain, grass, or hay — depending on the time of year —and the kind of ideas that only show up when you’re not rushing. I run a […]
Somewhere along the way, “be more authentic” and “be more relatable” became the default advice for founders who aren’t getting the results they want on social media. And while those things sound noble… they’ve quietly become the business version of telling a single woman to “just put yourself out there.” You’re already authentic.You’re already relatable.That’s not the […]
Why 40+ founders are swapping urgency for accuracy — and selling more because of it. She walks in late — not the frazzled, hair-on-fire kind of late. The espresso-finish kind of late.The kind that says, Yea, I saw the clock. And yes, this crema was worth it. She doesn’t enter the room so much as arrive in it.No fanfare. No […]
You don’t need to post like a content creator. You need to write like a woman who knows exactly what she’s doing. I’m working with a wave of 40+ founders right now.Most are perimenopausal. All are powerful.And honestly? It’s giving me life. They’re not trying to be content creators.They’re trying to be free. No dancing. No […]
Welcome to She Posts First—strategy for the women who don’t want to build their brand like it’s 2018. Let me guess. You’ve built something beautiful.You’ve done the content hustle.You’ve stayed “consistent.” And now? You’re wondering if the whole game changed… (it has)or if you just don’t care to play it the same way anymore. You’re […]
