You don’t need to post like a content creator. You need to write like a woman who knows exactly what she’s doing.

I’m working with a wave of 40+ founders right now.
Most are perimenopausal. All are powerful.
And honestly? It’s giving me life.

They’re not trying to be content creators.
They’re trying to be free.

No dancing. No trending sounds.
Just clear offers, repeatable stories, and
“I don’t need to prove this works—it’s already paying the mortgage” energy.

This isn’t their hustle era (been there-done that and bought the t-shirt)

They aren’t available for the belief that they have to make less because the world says it’s the only way to be successful.
This is their era of earned wisdom.

Recently, I got on a client call & I realized…
“We’ve got too much nurturing content. Too much ‘she’s thinking about it’ energy. That creates buyers who wait.”

So we flipped it.
Started writing only to the one who’s ready now.
The one who already knows.
And surprise—she sold out.

*Restock in process currently*

Not because she got lucky.
Because she got clear.

These women aren’t trying to “build an audience.”
They’re building resonance.
They’re not making noise—they’re making moves.

They post like they’re lighting a candle, not starting a fire.
They launch without the emotional breakdown.
They know their way around a funnel and a French pharmacy skincare routine.
They’ve lived too much life to panic-post.
Too many meetings. Too many meltdowns.
Too many months wondering if they’re “doing it right.”

Now? They’re doing it their way.

It’s not optimized.
It’s not shiny.
It’s not “look what I learned in a course last week” content.

It’s like skincare in your 40s:
You stop chasing trends.
You stop over-exfoliating.
You pick products that work—and give them time to do their job.

That’s what their content is.
Simple. Strategic. Seasoned.
No drama. All delivery.

You don’t need to go viral.
You need to go deeper.

If this is you—
If you’ve got years of experience and a business that actually works—
Maybe it’s time to stop trying to post like a content creator
and start writing like a woman who knows exactly what she’s doing.

Welcome to the wave.