Welcome to She Posts First—strategy for the women who don’t want to build their brand like it’s 2018.

Let me guess.

You’ve built something beautiful.
You’ve done the content hustle.
You’ve stayed “consistent.”

And now?

You’re wondering if the whole game changed… (it has)
or if you just don’t care to play it the same way anymore.

You’re not broken.
You’re not lazy.
You’re just tired of marketing like it’s still 2019.

You’ve been consistent—like applying 12 active serums at night and hoping for a miracle glow.

But what if you just needed the right one?
What if your business doesn’t need more—it needs less, done smarter?

Pull up a chair.
A soft one. The kind I used to sink into while my Gram made me a PB&J and talked about big things in a small voice.
That’s the vibe here.

I’m Kylie—founder of She Posts First, a creative strategy house for beauty + wellness brands that want traction, not theatrics.

I live in Brussels now (by way of Austin), drink too much Earl Grey, believe deeply in founder reinvention, and yes—I’m raising a teenager in Europe, where the legal drinking age is basically “whenever your parents give up.”

I started this newsletter because the options felt… limited.
You’re either told to post 24/7 or build a funnel so aggressive it might as well cold-DM your mom.

This space isn’t about that.

It’s for the women in between.
The ones who want:

• sharper messaging
• stronger ROI
• and simpler, soul-aligned marketing that doesn’t require their whole personality

Inside She Posts First, you’ll find:
✨ Soulful, surgical strategy for founders in motion
✍️ Brand & content breakdowns that teach (and make you think)
🤫 Quiet truths we don’t say out loud about the online space
💭 Real talk about creative energy, identity, and evolving past the “early days” rules

If you’re looking for another “how to go viral” newsletter, this isn’t it.

But if you’re building with integrity—
If you’re tired of performing and ready to feel powerful again—
If you want more resonance, more clarity, and a little more margin?

You’re in the right place.

xx
Kylie

P.S. I’ve got a few 1:1 spots open for founders who want actual strategy—not just tips and templates.
It’s quiet, custom, and high-touch.
Reply here if you want to talk →