And what every Beauty & Wellness Founder can steal from a $140 million mess.

If your brand feels beige, it’s not because you’re out of ideas.
It’s because you started painting by numbers.

Somewhere along the way, your work stopped looking like you and started looking like a Pinterest board of other people’s confidence.

I get it. I did this too.
For years.

It wasn’t until I moved abroad and opened SPF House that I started taking up real space again.

Not performative space. Honest space.

The kind that comes from finally owning what I’ve learned as a marketer, a founder, and a human.

GOOD NEWS!!
You don’t have to move abroad and blow up your perfectly fine life to do this
(although, 10/10 would recommend… messing up your life on purpose gives you hella self- agency)

Moving abroad …not required.

But maybe your gut has been whispering “something’s stale….” lately.
Maybe sales have slowed and the brand spark’s gone flat.
That’s not nothing. Don’t dismiss the data or your gut.

The tendency is to freeze. Do nothing and keep plugging along doing more of the same but don’t do this. If nothing changes, nothing changes.

So then what? What do you do to create more sales, shake things up and build a stronger brand….???

What if you don’t even know what different looks like?

Keep reading → because I’ve been lost in a 700-page biography about a man who basically invented an art movement with nothing but liquor, chaos, and a kind of gladiatorial nerve that sold for $140 million.

Trust me, this one’s going to flip the way you see your brand.