Why your content feels Heavy (and how to make it Hum)

Death by a Thousand Tiny Decisions

Every week I make the same mistake.
I open Pinterest, type “chicken recipes,” and convince myself that my family desperately needs me to make new recipes.

Why? They like Marry Me Chicken. They like Taco Tuesday.

Nobody’s begging me for Coq au Vin on a Wednesday.

But there I am, scrolling through recipes at 6 p.m. exhausted, knee-deep in 47 tabs, as though “good mother” status is awarded for originality. By the time I’ve chosen, shopped and cooked, I’m wrung out—not because cooking is hard, but because deciding was.

That’s decision fatigue. And once I started noticing it at the dinner table, I couldn’t unsee it in business.

Death by a Thousand Tiny Decisions

Every week I make the same mistake.
I open Pinterest, type “chicken recipes,” and convince myself that my family desperately needs me to make new recipes.

Why? They like Marry Me Chicken. They like Taco Tuesday.

Nobody’s begging me for Coq au Vin on a Wednesday.

But there I am, scrolling through recipes at 6 p.m. exhausted, knee-deep in 47 tabs, as though “good mother” status is awarded for originality. By the time I’ve chosen, shopped and cooked, I’m wrung out—not because cooking is hard, but because deciding was.

That’s decision fatigue. And once I started noticing it at the dinner table, I couldn’t unsee it in business.

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Canva, the Silent Killer

(a thousand fonts, none of them freedom)

They say a thousand paper cuts will kill you. Personally, I think Canva gets you there faster.

It’s not content you hate.
It’s death by font choice.
By hook roulette.
By “should I use the trending sound or the original audio?” debates at 11 p.m.

By the time you’ve survived all those micro-decisions, your willpower is gone and your post never sees daylight.

And here’s the kicker: it’s not laziness. It’s decision fatigue masquerading as “strategy.”

This isn’t a content problem. It’s a decision problem.

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Overwhelm: The Background Noise We Call Life

(no one needed another tab, and yet…)

Let’s be honest: everyone is already maxed out. Your clients, your customers, you. Slack pings. Grocery lists. The tabs breeding like rabbits on your laptop.

So when you layer on more choices—another font, another B-roll idea, another caption draft—you don’t just slow yourself down. You sink.

The cure isn’t more hacks. It’s less choice. Shrink the menu. Get boring on purpose.

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The Decision Diet

(because your strategy doesn’t need more protein, it needs fewer choices)

Inside SPF House, we don’t push for louder hooks or harder hustling. We start with simplifying. We put our clients on what we call a Decision Diet.

Because magnetism doesn’t come from optimizing every second. It comes from removing friction so the right signal can actually flow.

1. Defaults (pre-decided choices).
Make the decision once so you don’t keep re-making it.

• 3 formats: Carousel, Reel (talking head), Story
• 2 recording setups: same light, same mic | walk-and-talk
• Same jacket, same hat, same backdrop.

Defaults aren’t boring. They’re freedom.

2. Drains (cut what stalls you).
Every founder has a kill list. Here’s mine:

• Perfect B-roll
• New fonts
• New cover styles
• Waiting for the perfect idea

Drains masquerade as standards, but really, they’re energy leaks.

3. Dailies (tiny repeatables).
The 3×3 Rule:

• 3 prompts
• 3 hooks
• 3 CTAs

Rotate them. Reuse them. Watch how consistency becomes a side effect.

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Why You’re Not Creating (Love + Shove Edition)

(tough love in three acts)

Here’s the truth:

• Friction. Too many micro-choices before you even hit record.
  Love: You’re not lazy.
  Shove: Pre-decide or it decides for you.
• Flood. Idea overload, no lanes.
  Fix: Filter every idea through one question: does this speak to our customer’s wants, needs or challenges?
• Fuzz. No definition of “good enough.”
  Fix: Done is better than perfect. That’s the bar.

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The Founder Lesson

(perfectionism is just decision fatigue in couture)

You don’t hate content.
You hate the weight every single post carries when standards and decision fatigue team up.

Standards are good—they keep your brand credible. But unchecked, they shapeshift into perfectionism. And perfectionism is just decision fatigue in couture: exhausting to wear, impossible to run a business in.

That’s when every post feels make-or-break. As if this single caption is the one that will decide whether your business flies or fails. Spoiler: it’s not.

Your brand isn’t built on one perfect post. It’s built on the rhythm of showing up until you’re impossible to ignore.

Here’s what I’ve had to relearn: sometimes my brain is a Roomba, bumping the same wall of a decision I already made. That’s not refinement—it’s stalling. And it’s where overwhelm tips into paralysis.

The fix? Architecture. Give your creativity a container and it doesn’t shrink—it overflows. Think of it less like a cage, more like guardrails on a cliffside road. Without them, you’re not freer. You’re just more likely to launch yourself into the canyon.

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The Real Signal

(beneath the noise, your brand hums)

Your brand isn’t built in single posts.
It’s built in the hum beneath them.

the rhythm that cuts through noise and makes you unforgettable.

Strip away the friction, and that hum gets louder.

That hum? That’s magnetism.